How to unlock Wallet Share with your Service BOM? – Let’s find out

Are You Missing Service BOM-Based Revenue? Here’s Why You Might Be

For most Industrial OEMs, the real revenue isn’t just in selling the equipment — it’s in the aftermarket. Spare parts, services, upgrades, maintenance kits — these are recurring, high-margin opportunities.

But most OEMs are leaving serious money on the table because they don’t fully leverage one key asset: their Service BOM (Bill of Materials).

Let’s look at an example:

• You sell a large machine to a customer.
• Over the next year, they spend $1M maintaining it — across spares, services, and upgrades.
• But you only capture $250K of that spend.

That’s $750K leaking out every year, just from one customer.

Where does the leakage come from?

It often traces back to gaps in BOM visibility and utilization:

• You don’t know what parts are installed on each asset
• You can’t track which components haven’t been replaced in years
• You don’t know when third-party or non-OEM parts are being used
• You’re not running targeted campaigns based on asset lifecycle or part history

Let’s do the math:

Say a customer has 500 assets.
Each has a BOM of 40 parts → 20,000 total parts
Even a modest 10% replacement rate/year = 2,000 parts replaced
At $200 per part average = $400,000/year opportunity

If you only capture 30% of that due to poor BOM usage — you’re losing $280,000 per year per customer.

The Wallet Share Problem for Industrial OEMs

Your installed base is massive. Your customers need spare parts, service, maintenance, and upgrades.

But here’s the catch — not all of that spend is coming to you.

That’s where wallet share comes in. It’s the % of your customer’s total aftermarket spend (on parts/services) that you, the OEM, actually capture.

Let’s break it down: Your customer spends $1M/year on maintaining your equipment

You only get a small pie of it.

The rest? Goes to third-party vendors, unauthorized suppliers, or is missed entirely.

In short, you’re missing out on a large chunk of your real revenue.

How Entytle’s Service BOM Feature Helps You Capture More

Your Service BOM isn’t just a documentation tool — it’s a powerful revenue enabler. Here’s how:

1. See What’s Installed — and What’s Missing

With Entytle’s structured Service BOM linked to each asset:

• You know exactly what components are in use
• You can identify what parts customers haven’t ordered recently
• You can infer where they’re likely sourcing parts elsewhere

✅ Action: Proactively target those gaps with OEM replacement offers.

2. Run Hyper-Targeted Campaigns

Using BOM + purchase data + install base:

• Find parts not purchased in the last X months
• Flag assets using obsolete or non-OEM parts
• Focus outreach on high-value, high-risk components

✅ Action: Equip sales and marketing with data-driven campaign targets.

3. Offer Bundles, Not Just Parts

BOM visibility enables:

• Maintenance kits
• Spare part bundles
• Upgrade kits tied to asset lifecycle

✅ Action: Boost average order value with smart, BOM-based packaging.

4. Standardize Across Sites & Customers

Compare BOMs across multiple customers or facilities:

• Spot inconsistent part usage
• Highlight non-OEM or third-party trends
• Recommend standard OEM configurations

✅ Action: Drive standardization and reclaim share across the board.

5. Identify Upgrade & Retrofit Opportunities

Service BOM data shows you:

• Assets running outdated configurations
• Parts no longer manufactured
• Machines due for retrofitting

✅ Action: Promote OEM upgrade programs and extended lifecycle packages.

Why Service BOM Works

✅ The Bottom Line

Entytle’s BOM transforms how you sell parts and services:

• From reactive to proactive
• From manual to automated
• From low wallet share to maximized opportunity

Ready to Grow Wallet Share?

With Entytle’s BOM feature, you can easily understand:

• Surfacing non-OEM usage
• Running targeted parts campaigns
• Offering kit-based sales
• Enabling sales with smart opportunity lists

If you’re interested in using Entytle’s Service BOM capability, let’s talk.

Your revenue growth could be one structured parts list away.