Blogs Archives - Page 35 of 37 - Entytle

The one thing that will sink your ‘Connected Customer’ initiatives in 2021

Installed Base Data Quality: The Achilles Heel of IoT, eCommerce, and Servitization initiatives As the Covid crisis engulfed the world last March, companies large and small grappled with the existential threats to their businesses. Different sectors were impacted to varying degrees, and it was clear to everyone that the crisis was going to cause habits [...]

Build vs Buy and the Time Value of Money – Part 2 of 3

This blog is the 2nd installment of the 3 part ‘Build vs. Buy’ series of articles. In this series, we explore various aspects that Industrial OEMs should consider when embarking on an Installed Base management solution. You can read part 1 of the series here. One of the first classes I took in business school was

How we got to an NPS of 60 in a pandemic year

Not so long ago, our VP of Product- Amay Jhaveri, had written a blog titled- 10 tips that helped our B2B SaaS product score a 60+ NPS in the midst of a pandemic. The focus of the blog back then was around building a minimum loveable product in an enterprise setting. After all, why should

Should Industrial OEMs “Buy or Build” an Installed Base Management solution? Part 1 of 3

In this 3 part series, we examine the ‘Build vs. Buy’ decision that Industrial OEMs face when implementing an Installed Base solution. The approach outlined in this blog series is generic enough to be applied to other solution implementations or tool purchase decisions. The ‘Build vs. Buy’ decision for Installed Base Data Management can best

3.2 Billion Dollars, Twilio & the Future of Industrial OEM Installed Base

I have likely already caught your attention with the headline. And, I am also reasonably certain that you were intrigued by 3.2 billion dollars, didn’t care about/don’t know who Twilio is & are unequivocally invested in the future of Industrial OEMs. So what really happened a couple of weeks ago? Forbes broke the news that

Unlocking aftermarket success with installed base selling

We see it and experience it every day- offerings for goods and services that aren’t relevant to us, poorly timed, or just unnecessary. It’s not only ineffective, but between the calls, emails, ads, and pushy sales tactics, it can be downright frustrating. Now, contrast that with the situation where you receive a message at the

Making Installed Base Selling Real

I recently had an opportunity to read a new book on the topic of Installed Base selling by Remi Gicquel and Paul Andre Lambert. “Using Installed Base Selling to Maximize Revenue: A Step-by-Step Approach to Achieving Long-Term Profitable Growth”. And it is one of the few books on the topic by practitioners, with both authors.