Blogs

Why we started IndustryNext – A community for OEM Leaders

TL;DR Best practice sharing and lessons learned has always been a mechanism used by OEM leaders. As we built Entytle, our customers and prospects kept asking us about forums/events/groups where they could trade notes, ideas and learn from one another. As we looked around we could not find anything that fit their needs. So we […]

Personalization at Scale: The New Game for Industrial OEMs

TL;DR Every customer matters, not just your top ones. Today’s customer expects to be served in a personalized way. The dichotomy of being able to personalize experience WHILE being able to do so at scale is difficult. Other industries have shown it is possible with data & analytics. The OEMs that achieve this goal will.

Did Artificial Intelligence kill Pareto’s 80/20 Rule?

In a resource-constrained environment, Pareto’s 80/20 rule made all the sense in the world. When you have to make choices, trade-offs, etc – a framework that allows you to decide what to focus on is an important tool in managing outcomes and success. But with modern technologies that simplify prioritization and decision workflows, 80/20 is.

Chief Installed Base Officer – how does an OEM go about organizing for this key role?

A few weeks ago, I suggested that industrial OEMs should create a new role, that of a Chief Installed Base Officer (CIBO). Based on the comments and reactions, I clearly hit a nerve, and the reactions were interesting in their affirmation of the need for this role. This leads to the following obvious questions: 1. What.

The ultimate guide to fixing Industrial Data Quality – This works every time!!

I want you to open up the contact list on your phone, and see how many are in there. Of those hundreds of contacts, how many do you actually need today? Are they all saved under their correct names? Are you confident all of them are active and up-to-date? I looked at my contact list.

The ultimate guide to fixing Industrial Data Quality – This works every time!!

Do you know how bad your Installed Base data is?

So you want to become data-driven in your sales and marketing strategy, and you’re super excited about the way data will help you significantly improve your business? Well yes, it is great to be excited, but do you really know how bad your Installed Base data is? Let’s start with some simple questions: Do you.