Blogs

How Industrials should market during a recession

Marketing is a critical component of any industrial business. It has the potential to mean the difference between success and failure. When the economy is in a slump, marketing becomes even more critical. Marketing can be difficult during an economic slowdown due to a lack of funds. However, there are numerous things Industrials can do.

The future of Installed Base Management is Mobile

Mobile has been heralded as the future of many industries, including the Industrial manufacturing space. As Bring Your Own Device (BYOD) policies become more prevalent, installed base management solutions also transition from a desktop to a mobile application. Mobile has emerged as the most widely used and fastest-growing technology. Mobile devices have become an indispensable part of this landscape.

What can manufacturers learn from Venture Capital downturn advice?

The parade of Venture Capital Firms sending advisory warnings to their portfolio companies has reached full speed in the past 3 weeks, including marquee firms such as Sequoia, Lightspeed, Andreessen Horowitz, Y Combinator and many others. Of course, much of this advice is likely pretty obvious to manufacturing leaders who have always had to manage during downturns.

An extreme pain point for Industrial OEMs: multiple sources of low quality, incomplete customer truth

OEMs are involved in a complex interplay of activities, events, and transactions with their Installed Base, delivered by multiple employees belonging to multiple functional areas through multiple channels. This complexity causes inconsistent, incomplete, siloed, and uncoordinated interactions with the installed base. In an increasingly digital world, these interactions are creating and consuming huge amounts of data.

Save cost by speeding up ERP and CRM (re)implementation with better Data Quality Strategy

Success of ERP and CRM initiatives needs quality data otherwise the initiatives will not provide ROI or worst will fail. "Garbage in Garbage out" - 95% of the executives do not trust their data. Organizations have a window of opportunity to fix things when they are implementing an ERP/CRM or changing their current ERP and CRM systems.

Building a Single Source of Truth for data in an Industrial OEM organization

Organizations need a unified view of data across all functions to do reliable and effective decision-making at scale. Can an organization pick any one of the ERP or CRM systems and designate it as a single source of truth? Are there alternatives/better ways to do it? Data is the new oil but to harness it effectively requires careful consideration.

180°, 360°or 720°: Everything fails when your data is wrong

You must have heard the number 360 being thrown around a lot in the past few years. Many companies have started talking about the holistic view of 360° and the benefits that come along with it. Any customer central 360 promises you a 360° view of everything that is happening with your customers. Following the principles of data integrity is essential for its success.