Blogs

How can Industrial Aftermarket teams understand their customers better?

Every customer is different. This is true for any business, but it is especially important for industrial aftermarket teams to keep in mind. Aftermarket teams are responsible for providing continuous support, maintenance, and repair services for industrial equipment and ensuring aftermarket growth for their industrial organization. This means that they often deal with a diverse …

What is an Industrial Installed Base?

An industrial Installed Base refers to the total number of industrial machines or equipment that are currently in use in a particular industry or location. This can include a wide range of equipment, such as manufacturing machines, heavy machinery, and other types of industrial equipment. The Installed Base is important because it provides a snapshot

Top 5 tools that every Industrial Aftermarket team should invest in 2023

“In the industrial world, companies are continuing to recognize that digitization is an imperative, not a luxury.”- Vivek Joshi, Founder & CEO, Entytle, Inc. The world, including the Industrial Manufacturing sector, is continuously evolving, overcoming tribal knowledge, siloed data challenges, and adopting a more digital approach to finding better, effective solutions to all their problems.

How to use CRM to increase aftermarket revenue?

CRMs of some degree have been used by all industries to do your basic sales functions: track pipeline, customer engagement, forecasting, and the list goes on. The question, though, is how do you take it a step further and make your organization more efficient and proactive by using a CRM to drive more aftermarket revenue?

2023 is here – How to hit your (bigger) aftermarket sales target

2023 is here – How to hit your (bigger) aftermarket sales target Experience the transformative shift in the industrial sector in 2023, marked by the challenges of escalating interest rates, supply chain disruptions, workforce turnover, and evolving customer demands. Amidst this landscape of change, the question arises: How can industrial businesses enhance their aftermarket services and

Using AI to measure customer loyalty

Summary; Beyond your top 10-20 accounts, understanding loyalty is really tough It requires understanding all of the parts and service transactions with a customer, but in the context of the equipment they own, their operating profile and maintenance strategy Historically this has been done via tribal knowledge – that can’t continue, especially with the workforce

Why do Industrials need a purpose-built Industrial CRM?

A common theme across most OEM sales teams is they are not properly equipped with the necessary tools to maximize customer interactions. Sales teams are tasked to navigate through several layers of data across multiple systems containing inconsistent data to construct a story about their customers. This occurs across all types of sales that are

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