### [Driving Sales Force Effectiveness](/content/driving-sales-force-effectiveness/index.html)

**Amay Jhaveri**  
May 25, 2021  
As Sales Leaders prepare to receive their new targets, understanding what “levers you can pull” as areas of focus are key to hitting this target. Where are you going to extract the growth from? Market Growth?  Grabbing Market Share?  As those thoughts are pondered, an area of focus close to

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### [The one thing that can save your IIoT initiative](/content/the-one-thing-that-can-save-your-iiot-initiative/index.html)

**Vivek Joshi**  
May 19, 2021  
Quick Takeaways: While IIoT is gaining momentum, only a small fraction of the world’s Installed Base is connected and monitored remotely. While IoT data and analytics will play an increasingly important role in the “health management” of these connected machines, there is nothing comparable for the world’s fleet of unconnected.

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### [The one thing that will sink your ‘Connected Customer’ initiatives in 2021](/content/the-one-thing-that-will-sink-your-connected-customer-initiatives-in-2021/index.html)

**Vivek Joshi**  
May 6, 2021  
Installed Base Data Quality: The Achilles Heel of IoT, eCommerce, and Servitization initiatives. As the Covid crisis engulfed the world last March, companies large and small grappled with the existential threats to their businesses. Different sectors were impacted to varying degrees, and it was clear to everyone that the crisis.

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### [Build vs Buy and the Time Value of Money – Part 2 of 3](/content/build-vs-buy-and-the-time-value-of-money-part-2-of-3/index.html)

**Vivek Joshi**  
April 5, 2021  
This blog is the 2nd installment of the 3 part ‘Build vs. Buy’ series of articles. In this series, we explore various aspects that Industrial OEMs should consider when embarking on an Installed Base management solution. You can read part 1 of the series here. One of the first classes I...

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