# BLOGS

Best practices and strategic insights from the OEM industry experts.

### [Why we started IndustryNext – A community for OEM Leaders](/content/why-we-started-industrynext-a-community-for-oem-leaders/index.html)

Vivek Joshi  
October 5, 2021  
  
TL;DR Best practice sharing and lessons learned has always been a mechanism used by OEM leaders. As we built Entytle, our customers and prospects kept asking us about forums/events/groups where they could trade notes, ideas and learn from one another. As we looked around, we could not find anything that.

[Read more about Why we started IndustryNext – A community for OEM Leaders](/content/why-we-started-industrynext-a-community-for-oem-leaders/index.html)

### [Personalization at Scale: The New Game for Industrial OEMs](/content/personalization-at-scale-the-new-game-for-industrial-oems/index.html)

Vivek Joshi  
September 28, 2021  
  
TL;DR Every customer matters, not just your top ones. Today’s customer expects to be served in a personalized way. The dichotomy of being able to personalize experience WHILE being able to do so at scale is difficult. Other industries have shown it is possible with data & analytics.

[Read more about Personalization at Scale: The New Game for Industrial OEMs](/content/personalization-at-scale-the-new-game-for-industrial-oems/index.html)

### [Did Artificial Intelligence kill Pareto’s 80/20 Rule?](/content/did-artificial-intelligence-kill-paretos-80-20-rule/index.html)

Rob Bradenham  
September 15, 2021  
  
In a resource-constrained environment, Pareto’s 80/20 rule made all the sense in the world. When you have to make choices, tradeoffs, etc – a framework that allows you to decide what to focus on is an important tool in managing outcomes and success. But with modern technologies that simplify prioritization.

[Read more about Did Artificial Intelligence kill Pareto’s 80/20 Rule?](/content/did-artificial-intelligence-kill-paretos-80-20-rule/index.html)

### [Chief Installed Base Officer – how does an OEM go about organizing for this key role?](/content/chief-installed-base-officer-how-does-an-oem-go-about-organizing-for-this-key-role/index.html)

Vivek Joshi  
July 28, 2021  
  
A few weeks ago, I suggested that industrial OEMs should create a new role, that of a Chief Installed Base Officer (CIBO). Based on the comments and reactions, I clearly hit a nerve, and the reactions were interesting in their affirmation of the need for this role. This leads to.

[Read more about Chief Installed Base Officer – how does an OEM go about organizing for this key role?](/content/chief-installed-base-officer-how-does-an-oem-go-about-organizing-for-this-key-role/index.html)