Blogs - Entytle

Using Data Science to find patterns from Installed Base purchasing behavior

Vrushabhkumar Jain
February 21, 2023

A primer on how FCRM (Frequency, Consistency, Recency, and Monetary Value) analysis can help Industrial OEMs predict buying behavior. Customers expect OEMs to understand their needs and expectations and hence they have to come up with the right marketing strategies that work for their customers. Successful organizations do not make

The very best Industrial reads of the year

Dilipkumar Jadhav
February 1, 2023

The value of your Installed Base is the value of your business. A manufacturer’s Installed Base is incredibly valuable. But it is also very complex with complicated workflows. Read more Blog by Vivek Joshi, Jan 2022

Steps to fix Installed Base Data for Installed Base Selling: Data Profiling – Part 2/4

Shrihari Mundada
January 23, 2023

What gets measured, gets managed – Peter Drucker. Data-driven decisions need data. Data that is clean and accurate. In large organizations, the data quality aspect must also be able to execute at scale. There are data challenges across the volume, which are as well significant. Over the years, data has

Steps to fix Installed Base Data for Installed Base Selling – Part 1/4

Rob Bradenham
January 11, 2023

The world is full of obvious things which nobody by any chance ever observes. – Arthur Conan Doyle. Installed Base Selling is an important revenue stream for an industrial OEM. Without a comprehensive approach to do proactive Installed Base Selling, OEMs leave a lot of money, known as