Blogs - Entytle

How Industrial OEMs can deal with excess inventory?

Tom Sturdivant
June 11, 2020

“Hey Tom, do you have any campaign ideas on excess inventory? With the slowdown all around, I thought it might be a good idea to check with you, given the year-long inventory campaigns you run for a customer of yours. Think you could help?”
This was the note that I

Here are Industrial OEM priorities for 2020

Vivek Joshi
May 21, 2020

What do four years feel like to you today? I am almost certain they feel like an eternity given what’s happening around us. A BCG report that came out this last week caught my attention & it perfectly sums up the sea change in priorities across the industrial OEM landscape

Predicting market shifts – where is industrial OEM headed next?

Vivek Joshi
May 12, 2020

TL;DR
● Markets are shifting like quicksand under the feet of OEMs; broad segments are going to be reshaped and redefined because of COVID19 driven changes.
● Customer behaviour is changing at warp speed; specifically remote, distributed workforces on supplier and customer sides will drive the need for new interaction processes.
● Buying

Where will my company’s post-COVID19 sales come from?

Robert Gilette
May 5, 2020

One of the advantages of witnessing the last recession & the numerous economic swings in the previous 2 decades has been that I can quickly fall back on what worked, and what did not & predict in my own ways what would happen next. I’ve had more time in the

Industrial OEMs – Used equipment market is just around the corner

Vivek Joshi
April 28, 2020

This past seven days, many folks I spoke to in the Industrial OEM space have settled down into the new normal. I am glad to share that there is a greater sense of resilience & a determination to fight this out now than what I noticed a few weeks back.

Industrial OEMs need an Installed Base Platform now more than ever…

Dilipkumar Jadhav
April 14, 2020

First the good news – as Industrial OEMs, you have an unfair advantage compared to most other businesses because you have long-lived products that create recurring interactions for years if not decades with your customers. And each of these interactions not only creates an opportunity to proactively or reactively impact your

Best Practice Series – Triage your customer base using this simple tip

Vivek Joshi
March 24, 2020

We are starting a best practice series so we can share how our peers across the OEM industry are dealing with the situation. Hope you will find this useful. Here is a quick tip for customer segmentation from the front-line. One of the recurring themes from my conversations with everyone

Power of AI – Transforming Aftermarket & Sales Activities for Industrial OEMs

Nikhil Dudhawat
June 12, 2023

Welcome to our guide on transforming marketing activities for industrial original equipment manufacturers (OEMs) using the power of artificial intelligence (AI). In this era of digital transformation, AI has emerged as a game-changer for businesses across various industries, and industrial OEMs are no exception. By incorporating AI into your marketing

The Installed Base Uploader: Fasttrack your way to Insightful Data

Swapnil Ingle
June 6, 2023

Imagine you’re the Director of the Aftersales department of a large industrial company. You have a large installed base of equipment, but tracking the data about that equipment is difficult. This makes it difficult for you to make informed decisions about your installed base and Aftermarket growth. Let me assure

How AI can transform Aftermarket Growth

Lalit Bhatt
June 5, 2023

In today’s rapidly evolving business landscape, staying competitive in the aftermarket sector requires innovative strategies and cutting-edge technologies. One such technology that has emerged as a game-changer is Artificial Intelligence (AI). By harnessing the power of AI, businesses can unlock valuable insights, optimize operations, and drive remarkable aftermarket growth. In

10 Prospecting Email mistakes you should Avoid while Sending

Preetesh Menkar
June 2, 2023

Are you tired of not getting the desired results when sending prospecting emails? It’s evident that email marketing is a powerful tool to reach your target audience. However, if your emails are not perfect, achieving your goals through email marketing can be a challenge. Now you will ask, “How to