### [The one thing that will sink your ‘Connected Customer’ initiatives in 2021](/content/the-one-thing-that-will-sink-your-connected-customer-initiatives-in-2021/index.html)

Vivek Joshi  
May 6, 2021  
  
Installed Base Data Quality: The Achilles Heel of IoT, eCommerce, and Servitization initiatives As the Covid crisis engulfed the world last March, companies large and small grappled with the existential threats to their businesses. Different sectors were impacted to varying degrees, and it was clear to everyone that the crisis.

### [Build vs Buy and the Time Value of Money – Part 2 of 3](/content/build-vs-buy-and-the-time-value-of-money-part-2-of-3/index.html)

Vivek Joshi  
April 5, 2021  
  
This blog is the 2nd installment of the 3 part ‘Build vs. Buy’ series of articles. In this series, we explore various aspects that Industrial OEMs should consider when embarking on an Installed Base management solution. You can read part 1 of the series here.

### [How we got to an NPS of 60 in a pandemic year](/content/how-we-got-to-an-nps-of-60-in-a-pandemic-year/index.html)

Sushana Taunk  
March 24, 2021  
  
Not so long ago, our VP of Product- Amay Jhaveri, had written a blog titled- 10 tips that helped our B2B SaaS product score a 60+ NPS in the midst of a pandemic.

### [Should Industrial OEMs “Buy or Build” an Installed Base Management solution? Part 1 of 3](/content/should-industrial-oems-buy-or-build-an-installed-base-management-solution/index.html)

Dilipkumar Jadhav  
February 9, 2021  
  
In this 3 part series, we examine the ‘Build vs. Buy’ decision that Industrial OEMs face when implementing an Installed Base solution.

### [3.2 Billion Dollars, Twilio & the Future of Industrial OEM Installed Base](/content/3-2-billion-dollars-twilio-the-future-of-industrial-oem-installed-base/index.html)

Amay Jhaveri  
November 2, 2020  
  
I have likely already caught your attention with the headline. And, I am also reasonably certain that you were intrigued by 3.2 billion dollars.

### [Unlocking aftermarket success with installed base selling](/content/unlocking-aftermarket-success-with-installed-base-selling/index.html)

Tom Sturdivant  
October 21, 2020  
  
We see it and experience it every day- offerings for goods and services that aren’t relevant to us.

### [Making Installed Base Selling Real](/content/making-installed-base-selling-real/index.html)

Vivek Joshi  
August 19, 2020  
  
I recently had an opportunity to read a new book on the topic of Installed Base selling by Remi Gicquel and Paul Andre Lambert.

### [Entytle’s Campaign Configurator: Boosting Aftermarket Revenue Made Easy](/content/campaign-configurator-boosting-aftermarket-revenue/index.html)

Swapnil Ingle  
June 27, 2023  
  
Hey there! Have you ever wondered how manufacturing companies can effectively configure recurring campaigns to seize sales opportunities?

### [Blue Ocean for Industrial Aftermarket Potential](/content/blue-ocean-for-aftermarket-potential/index.html)

Lalit Bhatt  
June 22, 2023  
  
A $20,000 car when rebuilt using spares costs $100,000. This is the potential of the aftermarket.

### [Unlocking Success: Exploring the Benefits of a Customer-Centric Approach in Service Delivery](/content/customer-centric-approach-in-service-delivery/index.html)

Swapnil Ingle  
June 20, 2023  
  
In today’s rapidly evolving manufacturing industry, delivering exceptional service has become crucial for success.

### [Top 5 Industrial EXPO](/content/top-5-industrial-expos/index.html)

Hemansh Sharma  
June 16, 2023  
  
Expos are a great way to meet your fellow industrials and network with them. Industrial Expo provides a platform for Industrial to showcase their products.