# BLOGS

Best practices and strategic insights from the OEM industry experts.

### [The two things that will make or break your data lake strategy](/content/the-two-things-that-will-make-or-break-your-data-lake-strategy/index.html)

Lalit Bhatt  
January 7, 2022

Highlights  
Data is of no use if it does not come with a promise of quality  
Data needs both technical and semantic cleanup  
Semantic cleanup needs domain expertise  
There is a trend among big industrial manufacturers to consolidate the data into data lakes. And that is a good move. This

### [Data is the new oil but needs constant refining](/content/data-is-the-new-oil-but-needs-constant-refining/index.html)

Lalit Bhatt  
December 21, 2021

Photo by David Parkins on Economist  
Data is the new oil. Nothing new in that. Data is everywhere. Decisions based on data always give you an edge, again nothing new in that. But you might still be making completely wrong decisions based on your data. Is this caused by a

### [3 predictions for 2022 for equipment manufacturers](/content/3-predictions-for-2022-for-equipment-manufacturers/index.html)

Vivek Joshi  
December 15, 2021

TL;DR  
World has changed a lot in the last 21 months, and winners and losers have emerged from this crisis  
While some of these changes were in response to the pandemic, many of them will stick, e.g. hybrid work, less business travel, rapid adoption of e-commerce, etc

### [Why Installed Base prospecting is broken for OEMs](/content/why-installed-base-prospecting-is-broken-for-oems/index.html)

Vivek Joshi  
December 9, 2021

Ok, hopefully, that headline got your attention!  
But hear me out, and when I’m done, I think you will agree with my characterization of this important business process. First, let’s get our definitions aligned: Installed Base = customers who have bought machines from you and buy parts, consumables, service, replacement

### [Industrial OEMs are in for a world of hurt](/content/industrial-oems-are-in-for-a-world-of-hurt/index.html)

Vivek Joshi  
December 6, 2021

After a long 18 months of COVID “work from home”, I finally started “getting on the road” to meet with customers, prospects, and others in the broader Industrial OEM ecosystem to re-establish connections, relationships and cultivate new business. During these meetings with 20 odd companies and 40-50 business leaders, I

### [Industrials- Are you holding back your channel partners from better serving your Installed Base?](/content/industrials-are-you-holding-back-your-channel-partners-from-better-serving-your-installed-base/index.html)

ilango.annamalai@entytle.com  
October 29, 2021

The statistics are loud and clear – it’s much easier to retain existing customers than to bring on board new ones. Given the overwhelming evidence in this regard and the fact that most industrial OEMs have a mix of direct and indirect sales channels, it is vitally important that OEMs

### [Industrial Manufacturers should not embark on a digital transformation…](/content/industrial-manufacturers-should-not-embark-on-a-digital-transformation/index.html)

Rob Bradenham  
October 20, 2021

Ok, so perhaps the title is a bit harsh. But we have all seen firsthand too many industrial manufacturers do not achieve their digital transformation objectives for multiple reasons. The experts at Bain, BCG, and McKinsey report that 70-90% of digital transformations stall or fail, with consistent reasons of unclear

### [How to use an Installed Base Intelligence Platform to Create Hunting Lists for Industrial](/content/how-to-use-ibp-to-create-hunting-lists-for-field-service-people-2/index.html)

Swapnil Ingle  
August 11, 2023

When it comes to the intricate world of sales, there’s a crucial starting point that forms the foundation of success: prospecting. This initial step involves identifying potential customers, and in today’s rapidly evolving sales landscape, it has never been more pivotal. The contemporary market is a dynamic tapestry of diverse

### [Maximizing Machine Lifespan: Predictive Maintenance in the Aftermarket](/content/maximizing-machine-lifespan/index.html)

Soham Kamthe  
August 10, 2023

In today’s fast-paced and consumer-driven world, maximizing the lifespan of the Machine is crucial for manufacturers and consumers. Longer Machine lifespan not only leads to customer satisfaction but also contributes to reducing waste and promoting sustainability. One powerful tool that has emerged to achieve this goal is predictive maintenance in

### [Applied AI for Industrial OEMs: Unleashing Powerful Workflows with Entytle](/content/applied-ai-for-industrial-oems/index.html)

Tejas Dhokane  
August 8, 2023

In the fast-paced world of industrial Original Equipment Manufacturers (OEMs), gaining a competitive edge is paramount for sustainable growth. While conventional strategies such as price increases have been relied upon, forward-thinking OEMs are now turning to a more innovative approach – harnessing the power of Applied AI (Artificial Intelligence) to

### [Industrial Tech Landscape](/content/industrial-tech-landscape/index.html)

Preetesh Menkar  
August 4, 2023

Industrial OEMs deploy various software, tools, and technologies to run their business and manage day-to-day operations. Given how niche the Industrial OEM sector is, these companies tend to rely on tried and tested technologies. In this infographic, we present some of the top software solutions that OEMs use.