### [How can Industrial Aftermarket teams understand their customers better?](/content/how-can-industrial-aftermarket-teams-understand-their-customers-better/index.html)

Shraddha Patil  
December 9, 2022

Every customer is different. This is true for any business, but it is especially important for industrial aftermarket teams to keep in mind. Aftermarket teams are responsible for providing continuous support, maintenance, and repair services for industrial equipment and ensuring aftermarket growth for their industrial organization. This means that they

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### [What is an Industrial Installed Base?](/content/what-is-an-industrial-installed-base/index.html)

Shraddha Patil  
December 8, 2022

An industrial Installed Base refers to the total number of industrial machines or equipment that are currently in use in a particular industry or location. This can include a wide range of equipment, such as manufacturing machines, heavy machinery, and other types of industrial equipment. The Installed Base is important

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### [Top 5 tools that every Industrial Aftermarket team should invest in 2023](/content/top-5-tools-that-every-industrial-aftermarket-team-should-invest-in-2023/index.html)

Shraddha Patil  
December 2, 2022

“In the industrial world, companies are continuing to recognize that digitization is an imperative, not a luxury.”- Vivek Joshi, Founder & CEO, Entytle, Inc. The world, including the Industrial Manufacturing sector, is continuously evolving, overcoming tribal knowledge, siloed data challenges, and adopting a more digital approach to finding better, effective

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### [How to use CRM to increase aftermarket revenue?](/content/how-to-use-crm-to-increase-aftermarket-revenue/index.html)

Aaron Arnold  
November 29, 2022

CRMs of some degree have been used by all industries to do your basic sales functions: track pipeline, customer engagement, forecasting, and the list goes on. The question, though, is how do you take it a step further and make your organization more efficient and proactive by using a CRM

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### [2023 is here – How to hit your (bigger) aftermarket sales target](/content/2023-is-here-how-to-hit-your-bigger-aftermarket-sales-target/index.html)

Entytle  
November 20, 2022

2023 is here – How to hit your (bigger) aftermarket sales target Experience the transformative shift in the industrial sector in 2023, marked by the challenges of escalating interest rates, supply chain disruptions, workforce turnover, and evolving customer demands. Amidst this landscape of change, the question arises: How can industrial businesses

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### [Using AI to measure customer loyalty](/content/using-ai-to-measure-customer-loyalty/index.html)

Rob Bradenham  
November 11, 2022

Summary; Beyond your top 10-20 accounts, understanding loyalty is really tough It requires understanding all of the parts and service transactions with a customer, but in the context of the equipment they own, their operating profile and maintenance strategy Historically this has been done via tribal knowledge – that can’t

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### [Why do Industrials need a purpose-built Industrial CRM?](/content/why-do-industrials-need-a-purpose-built-industrial-crm/index.html)

Colin Palmer  
November 4, 2022

A common theme across most OEM sales teams is they are not properly equipped with the necessary tools to maximize customer interactions. Sales teams are tasked to navigate through several layers of data across multiple systems containing inconsistent data to construct a story about their customers. This occurs across all

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### [Strategies for Effectively Handling End User Transitions for Your Industrial Equipment](/content/handling-end-user-transitions-for-industrial-equipment/index.html)

Sahil Monga  
December 12, 2023

Over the past few years, I’ve done many consulting engagements with OEMs to integrate their data from various source systems. One recurrent challenge that consistently arises is identifying the right end users for specific Industrial equipment. Several scenarios could lead to changes in the end user of Industrial equipment or

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### [Revolutionizing Industrial Aftermarket: The Power of Predictive Maintenance for Industrial OEMs](/content/the-power-of-predictive-maintenance-for-industrial-oems/index.html)

Shashank Parab  
December 20, 2023

As one of the decision-makers of an Industrial Original Equipment Manufacturer (OEM) facility, you understand that every minute counts. Downtime is not just an inconvenience – it is a costly nightmare. What if your machines give you a heads-up before throwing a wrench in your finely-tuned operation? Sounds too good

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### [Installed Base Intelligence is invaluable for OEMs in the aftermarket to substitute for Tribal Knowledge](/content/installed-base-intelligence-is-invaluable-for-oems/index.html)

Sahil Monga  
December 20, 2023

Installed Base Intelligence plays an important role for Original Equipment Manufacturers (OEMs) operating in the aftermarket. A significant observation has been the heavy reliance on a few senior Subject Matter Experts (SMEs) who are on the verge of retiring. While these experts possess invaluable knowledge, their departure could create bottlenecks

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### [Your prospects’ dilemma – How do they make a case when there’s no viable competitor?](/content/your-prospects-dilemma-installed-base/index.html)

Vivek Joshi  
December 19, 2023

I was confronted by an interesting situation this past week. We are in a buying cycle with a prospect. He is building the business case to take us to the capex approval committee, and one question stumping him is: “Who is a valid commercial alternative to Entytle?” This is a

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Sahil Monga  
December 12, 2023