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BLOGS

Best practices and strategic insights from the OEM industry experts.

Steps to fix Installed Base Data for Installed Base Selling: Data Profiling – Part 2/4

Shrihari Mundada
January 23, 2023

What gets measured, gets managed – Peter Drucker Data-driven decisions need data. Data that is clean and accurate. In large organizations, the data quality aspect must also be able to execute at scale. There are data challenges across the volume, which are as well significant. Over the years, data has

Steps to fix Installed Base Data for Installed Base Selling – Part 1/4

Rob Bradenham
January 11, 2023

The world is full of obvious things which nobody by any chance ever observes. – Arthur Conan Doyle Installed Base Selling is an important revenue stream for an industrial OEM. Without a comprehensive approach to do proactive Installed Base Selling, OEMs leave a lot of money, known as

AI in Aftermarket for Industrial OEM in 2023

Lalit Bhatt
January 2, 2023

2022 will be a memorable year in history, not only because of the ongoing pandemic and its aftermath, but also due to the significant advancements in Artificial Intelligence (AI). While AI still has its limitations, the chatGPT technology has demonstrated the potential of large language models and how they can

10 things that every Industrial Website should have

Soham Kamthe
December 23, 2022

As an industrial business, having a strong online presence is crucial for attracting potential customers and showcasing your products and services. Your website is the first thing that your prospective customers see about your company and having a good first impression always plays off in the long run. Now a

How to implement an Installed base management solution?

Shraddha Patil
December 21, 2022

Installed base management is tracking and managing the physical assets, products, or systems a company has installed at a customer site. This can include anything from machinery and equipment to software and other digital products. An installed base management solution is a tool or system that helps companies effectively manage

Tech-Enabled Go-To-Market Innovation for Industrial OEMs in 2023

Vivek Joshi
December 16, 2022

Industrial companies that modernize their go-to-market strategy with the use of technology, improve their revenue growth as well as customer retention and expansion. Industrial companies face an increasing need to innovate their traditional go-to-market strategy and business model. The whole sector is being disrupted through the rise of digital commerce, competition

ChatGPT Explains Selling More Aftermarket

Rob Bradenham
December 15, 2022

Since the release of ChatGPT, there have been a stream of memes and blogs about the incredible capability of this new generative AI technology. I thought it would be interesting to test it with some very domain-specific questions regarding OEMs and their Installed Base and how they can use data

Data Quality Assurance for Industrial OEMs: Best Practices for Effective Implementation

Sahil Monga
January 12, 2024

Data quality assurance for Industrial OEMs (Original Equipment Manufacturers) aims to derive meaningful insights and make informed decisions. High-quality data is essential for various processes, including product development, supply chain management, customer support, and aftermarket services. Poor data quality can lead to inaccurate analyses, flawed decision-making, and operational inefficiencies, resulting

From Data Gurus to Change Champions: Data-driven selling by Customers on the Rise

Lalit Bhatt
December 28, 2023

Last week, with our CEO, Vivek Joshi, I visited some of our prospects and customers. It is always nice to match faces with voices. Despite all the advancements in digital communications, we are still far from replacing it with face-to-face interactions. The discussions were interlaced with technical topics with personal

Why Developing an Aftermarket Revenue Stream Deserves Your Focus in 2024: ‘Navigating Economic Challenges with Strategic Solutions’

Shashank Parab
December 21, 2023

As we step into 2024, businesses are facing a unique set of economic challenges. While inflation has shown a slight decrease, federal rates continue to remain high. This scenario compels companies to explore new revenue streams. One such promising avenue is the aftermarket. Let’s dive into why prioritizing your aftermarket

Cost of DIY Installed Base Selling Solution – $12 Million and Counting

Lalit Bhatt
December 21, 2023

This is an adaptation of many stories that we have seen in real life. Names and numbers are fictional and any resemblance is purely coincidental. It’s a rather warm day, unusually warm for the time of the year. Andy, CEO of MoonSun Enterprises, a $2B machine tool conglomerate, peers at