# BLOGS

Best practices and strategic insights from the OEM industry experts.

### [Revolutionizing Customer Marketing for Industrial OEMs through Digital Transformation](/content/customer-marketing-for-industrial-oems/index.html)

Yash Agarwal  
February 2, 2024

In the realm of Industrial Original Equipment Manufacturers (OEMs), customer marketing stands as a pivotal strategy geared towards enhancing satisfaction, loyalty, and the lifetime value of clients. The driving force behind this evolution is the ongoing digital transformation sweeping through the industry. For Industrial OEMs, the strategic utilization of digital

[Read more about Revolutionizing Customer Marketing for Industrial OEMs through Digital Transformation](/content/customer-marketing-for-industrial-oems/index.html)

### [Challenges in the Implementation of Predictive Maintenance](/content/implementation-of-predictive-maintenance/index.html)

Hemansh Sharma  
January 23, 2024

In the world of Industrial Original Equipment Manufacturers (OEM), the implementation of predictive maintenance has emerged as a game-changer, promising enhanced operational efficiency and reduced downtime. However, the journey to harness the full potential of predictive maintenance is not without its challenges. In this blog, we’ll delve into the common

[Read more about Challenges in the Implementation of Predictive Maintenance](/content/implementation-of-predictive-maintenance/index.html)

### [Data Silos Are Not Just Annoying. They Cost You Sales $$](/content/data-silos/index.html)

Sanjay Manchanda  
January 23, 2024

In the competitive world of industrial original equipment manufacturing (OEM), the ability to capitalize on upsell and cross-sell opportunities is crucial. Yet, many aftermarket sales and marketing leaders find these opportunities slipping through their fingers, lost to the abyss of data silos. Data fragmentation, often seen as an IT problem,

[Read more about Data Silos Are Not Just Annoying. They Cost You Sales $$](/content/data-silos/index.html)

### [Global Trends in Industrial OEM Aftermarket: A Look into the Future](/content/global-trends-in-industrial-oem-aftermarket/index.html)

Tejas Dhokane  
January 15, 2024

The Industrial space is evolving at an unprecedented pace, driven by technological advancements and a growing demand for efficiency. At the heart of this transformation lies the Original Equipment Manufacturer (OEM) aftermarket services industry, a critical component that ensures the smooth operation and longevity of industrial machinery.  Global Trends in

[Read more about Global Trends in Industrial OEM Aftermarket: A Look into the Future](/content/global-trends-in-industrial-oem-aftermarket/index.html)

### [Data Quality Assurance for Industrial OEMs: Best Practices for Effective Implementation](/content/data-quality-assurance-for-industrial-oems/index.html)

Sahil Monga  
January 12, 2024

Data quality assurance for Industrial OEMs (Original Equipment Manufacturers) aims to derive meaningful insights and make informed decisions. High-quality data is essential for various processes, including product development, supply chain management, customer support, and aftermarket services. Poor data quality can lead to inaccurate analyses, flawed decision-making, and operational inefficiencies, resulting

[Read more about Data Quality Assurance for Industrial OEMs: Best Practices for Effective Implementation](/content/data-quality-assurance-for-industrial-oems/index.html)

### [From Data Gurus to Change Champions: Data-driven selling by Customers on the Rise](/content/from-data-gurus-to-change-champions-data-driven-selling/index.html)

Lalit Bhatt  
December 28, 2023

Last week, with our CEO, Vivek Joshi, I visited some of our prospects and customers.  It is always nice to match faces with voices. Despite all the advancements in digital communications, we are still far from replacing it with face-to-face interactions. The discussions were interlaced with technical topics with personal

[Read more about From Data Gurus to Change Champions: Data-driven selling by Customers on the Rise](/content/from-data-gurus-to-change-champions-data-driven-selling/index.html)

### [Why Developing an Aftermarket Revenue Stream Deserves Your Focus in 2024: ‘Navigating Economic Challenges with Strategic Solutions’](/content/aftermarket-revenue-stream-deserves-focus/index.html)

Shashank Parab  
December 21, 2023

As we step into 2024, businesses are facing a unique set of economic challenges. While inflation has shown a slight decrease, federal rates continue to remain high. This scenario compels companies to explore new revenue streams. One such promising avenue is the aftermarket. Let’s dive into why prioritizing your aftermarket

[Read more about Why Developing an Aftermarket Revenue Stream Deserves Your Focus in 2024: ‘Navigating Economic Challenges with Strategic Solutions’](/content/aftermarket-revenue-stream-deserves-focus/index.html)

### [Monthly Industrial Round-Up – July 2024: Key Updates and Trends in Machinery Manufacturing](/content/monthly-industrial-round-up-july-2024-trends-updates/index.html)

Shashank Parab  
July 9, 2024

Introduction Welcome to the July 2024 Industry Round-Up, your go-to source for the latest updates, trends, and insights in machinery manufacturing. Stay informed about the critical developments shaping our industry and gain the knowledge you need to stay ahead. The industry is in the midst of a dynamic transformation. From

[Read more about Monthly Industrial Round-Up – July 2024: Key Updates and Trends in Machinery Manufacturing](/content/monthly-industrial-round-up-july-2024-trends-updates/index.html)

### [How to achieve Installed Base Visibility?](/content/how-to-get-installed-base-visibility/index.html)

Lalit Bhatt  
June 28, 2024

Understanding and managing the installed base is more crucial than ever. Original Equipment Manufacturers (OEMs) can significantly enhance customer satisfaction, improve service delivery, and drive substantial revenue growth by effectively understanding and managing their Installed Base Visibility. The Importance of Installed Base Visibility Understanding customer behavior and equipment performance post-sale

[Read more about How to achieve Installed Base Visibility?](/content/how-to-get-installed-base-visibility/index.html)

### [From Pre-Visit Prep to Reporting: Enhanced Field Service Efficiency with IB HealthCheck](/content/field-service-efficiency-ib-healthcheck/index.html)

Riyona Mukherjee  
June 20, 2024

Efficient field visits are crucial for maintaining the operational integrity of industrial equipment. The IB HealthCheck app, featuring a comprehensive checklist, allows field executives to systematically evaluate equipment on-site. This guide outlines best practices for using the IB HealthCheck app to maximize the effectiveness of improving Field Service efficiency. Field

[Read more about From Pre-Visit Prep to Reporting: Enhanced Field Service Efficiency with IB HealthCheck](/content/field-service-efficiency-ib-healthcheck/index.html)

### [Understanding the Chaos: Common Challenges in Installed Base Data Management](/content/challenges-in-installed-base-data/index.html)

Nikhil Dudhawat  
June 7, 2024

Challenges in Installed Base Data: Imagine you’re trying to put together a jigsaw puzzle, but the pieces are scattered across multiple rooms in your house. Some pieces are in the living room, others in the kitchen, and a few more in the basement. Not only are the pieces spread out,

[Read more about Understanding the Chaos: Common Challenges in Installed Base Data Management](/content/challenges-in-installed-base-data/index.html)