Vivek Joshi Archives - Page 5 of 7 - Entytle
Vivek Joshi
[3 predictions for 2022 for equipment manufacturers](/content/3-predictions-for-2022-for-equipment-manufacturers/ "3 predictions for 2022 for equipment manufacturers"/index.html)
TL;DR World has changed a lot in the last 21 months, and winners and losers have emerged from this crisis While some of these changes were in response to the pandemic,...
December 15, 2021
[Why Installed Base prospecting is broken for OEMs](/content/why-installed-base-prospecting-is-broken-for-oems/ "Why Installed Base prospecting is broken for OEMs"/index.html)
Ok, hopefully, that headline got your attention! But hear me out, and when I’m done, I think you will agree with my characterization of this important business...
December 9, 2021
[Industrial OEMs are in for a world of hurt](/content/industrial-oems-are-in-for-a-world-of-hurt/ "Industrial OEMs are in for a world of hurt"/index.html)
After a long 18 months of COVID “work from home”, I finally started “getting on the road” to meet with customers, prospects, and others in the broader Industrial...
December 6, 2021
[Why we started IndustryNext – A community for OEM Leaders](/content/why-we-started-industrynext-a-community-for-oem-leaders/ "Why we started IndustryNext – A community for OEM Leaders"/index.html)
TL;DR Best practice sharing and lessons learned has always been a mechanism used by OEM leaders As we built Entytle, our customers and prospects kept asking us about...
October 5, 2021
[Personalization at Scale: The New Game for Industrial OEMs](/content/personalization-at-scale-the-new-game-for-industrial-oems/ "Personalization at Scale: The New Game for Industrial OEMs"/index.html)
TL;DR Every customer matters, not just your top ones Today’s customer expects to be served in a personalized way The dichotomy of being able to personalize experience...
September 28, 2021
[Chief Installed Base Officer – how does an OEM go about organizing for this key role?](/content/chief-installed-base-officer-how-does-an-oem-go-about-organizing-for-this-key-role/ "Chief Installed Base Officer – how does an OEM go about organizing for this key role?"/index.html)
A few weeks ago, I suggested that industrial OEMs should create a new role, that of a Chief Installed Base Officer (CIBO). Based on the comments and reactions, I...
July 28, 2021
[The case for a Chief Installed Base Officer](/content/the-case-for-a-chief-installed-base-officer/ "The case for a Chief Installed Base Officer"/index.html)
A couple of weeks ago I posted what I thought was a provocative article suggesting that the Aftermarket a.k.a Installed Base is too important to leave in the hands...
June 24, 2021