Tom Sturdivant Archives - Entytle
Tom Sturdivant
[Guesswork to Precision: How Installed Base Data Can Power Proactive Customer Engagement?](/content/guesswork-precision-proactive-customer-engagement/ "Guesswork to Precision: How Installed Base Data Can Power Proactive Customer Engagement?"/index.html)
Machinery manufacturers are increasingly finding that reactive sales approaches (ie. waiting for customers to contact them for parts, services, or new products)...
October 3, 2024
[Our Europe Industrial Visit Recap: Insights, Growth & Transformation Plans, and More…](/content/europe-industrial-visit/ "Our Europe Industrial Visit Recap: Insights, Growth & Transformation Plans, and More…"/index.html)
With the resurgence of business travel and OEMs opening their doors, over a week, our team embarked on an exhilarating week-long journey, visiting six customers...
July 18, 2023
[Dispatch from the Entytle Power User Summit September 2022](/content/dispatch-from-the-entytle-power-user-summit-sep-2022/ "Dispatch from the Entytle Power User Summit September 2022"/index.html)
This week we had the privilege to host our first ever Entytle Power User Summit. The group of highly engaged users included sales & aftermarket leaders, inside...
October 6, 2022
[Unlocking aftermarket success with installed base selling](/content/unlocking-aftermarket-success-with-installed-base-selling/ "Unlocking aftermarket success with installed base selling"/index.html)
We see it and experience it every day- offerings for goods and services that aren’t relevant to us, poorly timed, or just unnecessary. It’s not only...
October 21, 2020
[How Industrial OEMs can deal with excess inventory?](/content/how-industrial-oems-can-deal-with-excess-inventory/ "How Industrial OEMs can deal with excess inventory?"/index.html)
“Hey Tom, do you have any campaign ideas on excess inventory? With the slowdown all around, I thought it might be a good idea to check with you, given the...
June 11, 2020