Rob Bradenham Archives - Entytle
Rob Bradenham
[Exploring European OEMs: Insights from our Europe Tour](/content/exploring-european-oems-insights-from-our-europe-tour/ "Exploring European OEMs: Insights from our Europe Tour"/index.html)
Last week, I had the pleasure of being able to visit multiple customers across Europe. While the challenges of the past 2 years (covid, supply chain, etc) are easing,...
[Dispatch From Europe : Takeaways from our tour of European machinery manufacturers](/content/dispatch-from-europe-takeaways-from-our-tour-of-european-machinery-manufacturers/ "Dispatch From Europe : Takeaways from our tour of European machinery manufacturers"/index.html)
[Steps to fix Installed Base Data for Installed Base Selling – Part 1/4](/content/steps-to-fix-installed-base-data-for-installed-base-selling-part-1/ "Steps to fix Installed Base Data for Installed Base Selling – Part 1/4"/index.html)
The world is full of obvious things which nobody by any chance ever observes. – Arthur Conan Doyle Installed Base Selling is an important revenue stream for...
[ChatGPT Explains Selling More Aftermarket](/content/chatgpt-explains-selling-more-aftermarket/ "ChatGPT Explains Selling More Aftermarket"/index.html)
Since the release of ChatGPT, there have been a stream of memes and blogs about the incredible capability of this new generative AI technology. I thought it would...
[Growth Through Trends](/content/growth-through-trends/ "Growth Through Trends"/index.html)
The industrial space is currently in a transformation process with investments being made on major mega trends. These mega trends are very diverse and include technological...
[Using AI to measure customer loyalty](/content/using-ai-to-measure-customer-loyalty/ "Using AI to measure customer loyalty"/index.html)
Summary; Beyond your top 10-20 accounts, understanding loyalty is really tough It requires understanding all of the parts and service transactions with a customer,...
[OEMs need an Aftermarket CRM.](/content/oems-need-an-aftermarket-crm/ "OEMs need an Aftermarket CRM."/index.html)
Over the past 8 years, Entytle has had a front-row seat in observing and participating in the Industrial world’s highest margin yet mostly underinvested business:...