# Colin Palmer

## [How Automating Aftermarket Sales Can Unlock Revenue for Industrial OEMs](/content/automating-aftermarket-sales-revenue-growth/ "How Automating Aftermarket Sales Can Unlock Revenue for Industrial OEMs"/index.html)

In the industrial Original Equipment Manufacturer (OEM) landscape, aftermarket opportunities present a lucrative revenue stream. Yet, many OEMs struggle to fully...

## [Why do Industrials need a purpose-built Industrial CRM?](/content/why-do-industrials-need-a-purpose-built-industrial-crm/ "Why do Industrials need a purpose-built Industrial CRM?"/index.html)

A common theme across most OEM sales teams is they are not properly equipped with the necessary tools to maximize customer interactions. Sales teams are tasked to...

## [How can Industrials use Installed Base data to boost revenue growth?](/content/how-can-industrials-use-installed-base-data-to-increase-selling-revenue-generation/ "How can Industrials use Installed Base data to boost revenue growth?"/index.html)

Installed Base Selling is the ability of an OEM to drive revenue across their existing customer base to sell aftermarket products & services, upgrades, modifications,...

## [Entytle launches IndustryNext community for Industrial OEM stakeholders](/content/entytle-launches-industrynext-community-for-industrial-oem-stakeholders/ "Entytle launches IndustryNext community for Industrial OEM stakeholders"/index.html)

Entytle launched a dedicated community for Industrial OEM stakeholders called IndustryNext. The community launch happened through the first edition of the IndustryNext...

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