# Aaron Arnold

## [How to use CRM to increase aftermarket revenue?](/content/how-to-use-crm-to-increase-aftermarket-revenue/ "How to use CRM to increase aftermarket revenue?"/index.html)

CRMs of some degree have been used by all industries to do your basic sales functions: track pipeline, customer engagement, forecasting, and the list goes on. The...

## [A better alternative to spreadsheets for sales account planning](/content/a-better-alternative-to-spreadsheets-for-sales-account-planning/ "A better alternative to spreadsheets for sales account planning"/index.html)

Let’s be honest, most if not all salespeople use a spreadsheet of some form in their sales methodology. It can be frowned upon, but oftentimes it’s seen as the...

## [What are the features of an Installed Base Platform (IBP)?](/content/what-are-the-features-of-an-installed-base-platform-ibp/ "What are the features of an Installed Base Platform (IBP/index.html)?")

An Installed Base Platform (IBP) is a data platform that gathers, cleans & hosts all of an Industrial OEM’s Installed Base data points in one source of truth....

## [What is an Installed Base Platform (IBP)?](/content/what-is-an-installed-base-platform/ "What is an Installed Base Platform (IBP/index.html)?")

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## Installed Base   Intelligence Platform